On September 10, Apple introduced new devices: iPhone 11, iPhone 11 Pro, iPhone Pro 11 Max smartphones and the 7th generation iPad 10.2 tablet. Also presented were Apple Watch Series 5 diameters of 40 and 44 mm.
The main thing about the news
The updated iPhone 11 in water-resistant steel cases received new opportunities for photo and video shooting and increased battery life. They featured the new, innovative Apple A13 Bionic processor with tremendous processing power. The iPhone 11 Pro Max has a third camera with a telephoto lens to get closer.
The Apple Watch Series 5 running watchOS 6 has the Always On display and new features: a compass, noise measurement and a women's cycle calendar. As well as new housing options, including titanium.
The new Apple iPad 10.2 with Retina display and installed iPadOS supports a stylus and a smart keyboard, turning it into a full-fledged multi-tasking computer.
Apple iPhone 11
The smartphone with a screen diagonal of 6.1 inches is equipped with a camera with two lenses. The first provides optical stabilization when shooting video, the second, ultra-wide, makes it possible to capture more images in the frame without having to step back when shooting. The new night mode allows you to take pictures of impeccable quality with a lack of lighting. And shooting video in 4K resolution at speeds up to 60 frames per second (in slo-mo mode – up to 120 frames per second) is available without switching the mode – just press and hold the camera shutter button. With this smartphone, Apple extends the concept of selfies with the slo-mo selfie mode (Slofie).
The smartphone received IP68 water protection and is capable of transferring immersion in water to a depth of 2 meters for up to 30 minutes. He is also not afraid of spilled tea, coffee or cola. iPhone 11 will be available in 6 color options with 64, 128 and 256 gigabytes of memory.
Apple iPhone 11 Pro and iPhone 11 Pro Max
The main feature of the Apple iPhone 11 Pro and Apple iPhone 11 Pro Max smartphones is the third camera with a telephoto lens that provides a twofold zoom in comparison with a wide and fourfold ultra-wide lens. They also make it easy to visually distinguish these models from all other Apple smartphones at a distance of several meters. The zoom features can be used during video recording, while switching between cameras runs smoothly, without a sharp jerk.
Both models use bright frameless OLED screens of the new generation Super Retina XDR with diagonals of 5.8 and 6.5 inches. Apple iPhone 11 Pro and Apple iPhone 11 Pro Max are available in 4 color options of the steel case with a memory capacity of 64, 256 and 512 gigabytes.
Apple iPad 10.2
The new iPad received an enlarged Retina screen for comfortable work throughout the day. It works on the new iPadOS, optimized for efficient use in multi-window mode: with new convenient widgets for quick access to settings. Together with the ability to connect keyboards and USB drives, this turns it into an ultraportable tool for daily work. And the use of the stylus opens up new horizons for creativity and self-expression.
Apple Watch Series 5
The world's best smart watches have become even more perfect. Apple Watch Series 5 uses watchOS 6 and for the first time received an OLED screen with the Always On function, which allows you to constantly display time without unnecessary battery consumption. The new watch has a compass, a function for measuring noise and an application for calculating women's cycles. An important feature of the news for travelers will be the ability to make an emergency call in 150 countries around the world, even without using an iPhone.
Forecasts did not quite materialize
On the eve of the presentation, Citrus, on its Facebook page, conducted a survey among subscribers about expectations from new iPhone models. It turned out that this is the case when expectations did not quite coincide with reality. Thus, 25.1% of the subscribers who took part in the survey were waiting for the triple camera. And their expectations were met. 11.8% of the votes cast for the expansion of the color scheme. Lavender color did not pass, but now the green iPhone has now become a reality.
Among the expectations that scored the most votes, but never materialized in the new lineup, were a wireless charger (18% of the vote) and an increase in memory to 1TB (13.9% of the vote).
Pricing and Availability
The start of sales in Ukraine is planned for October. Citrus experts predict a new round of consumer interest in Apple technology and expect the following prices for them:
iPhone 11: from 23,999 hryvnias
iPhone 11 Pro: from 34,999 UAH
iPhone Pro 11 Max: from UAH 37,999
Apple iPad 10.2 7th generation: from 10,999 hryvnias
Apple Watch Series 5 40 mm: from 13 699 hryvnia
Apple Watch Series 5 44 mm: from 14 699 UAH
Also reduced prices on models of previous generations:
iPad 9.7: from 9 499 UAH
Apple Watch Series 3: from 6 499 UAH
In Ukraine, 5G speed was tested, which exceeded all expectations, and one of the operators is preparing a platform for the introduction of 5G.
At the same time, Kyivstar made 4G unlimited, but is not yet ready to introduce 5G.
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